Dirty is the New Clean
Dirty is the New Clean
Admit it.
When the phrase ‘natural fragrance’ is bandied about, your mind tends to wander to images of patchouli lathered hippies or new age concoctions that need to be re-applied on the hour.
Words like fresh, crisp, chic, fashionable and sexy don’t tend to roll off the tongue.
That’s until you find Heretic Parfum who produce a premium collection of hand crafted fragrances composed entirely of naturally derived ingredients.
Founded in 2016 by cool Californian creative Douglas Little, Heretric also has a whip sharp sense of humor – central to their infinitely ‘clean’ parfum collection is the ‘Dirty’ range which includes Dirty Jasmine, Dirty Mango, Dirty Fig, Dirty Lemon, and the CBD infused Dirty Grass.
There’s also the opportunity to create a Personalized Discovery Set of four or twelve sample scents. Need more motivation – the perfumes contain no synthetics and are never tested on animals.
Check out the site’s ‘I am Heretic’ section, a self described series of conversations with modern day provocateurs and rule breakers.
The site also currently offers 10% off your first order when you sign up to the site.
